Novalya Social CRM & AI Prospecting
Novalya is an enterprise-grade Social CRM, multi-channel prospecting, visual workflow automation, and AI copilot platform. It empowers B2B sales teams, agencies, and SaaS founders to systematically automate lead generation, pipeline tracking, and conversational nurturing across Facebook, Instagram, WhatsApp, and LinkedIn.
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Sales organizations lose dozens of hours manually scraping social leads from Facebook groups, manually tracking prospect stages across inboxes, and risking account bans due to unthrottled cold message spam.
Engineered a unified multi-portal architecture featuring a Chrome browser extension for safe lead extraction, automated Spintax anti-spam copy generation, customizable Kanban sales pipelines, and a dual-mode Chargebee/Sandbox payment controller.
Key Engineered Features
Facebook & Instagram Social CRM
Kanban deal pipelines with color-coded labels, interaction histories, and deal value tracking.
Multi-Channel Hub & 1-Click WhatsApp
Direct WhatsApp Web messaging with personalized Spintax templates without saving phone numbers.
Visual Drip Sequence Builder
Drag-and-drop workflow canvas with trigger nodes, time delay timers, and conditional branch logic.
Nova AI Copilot & 0-100 Lead Scoring
Autonomous platform assistant trained on sales psychology with predictive lead quality scoring.
Admin 360° Support Helpdesk Console
Live ticket queue, dual public/private staff debugging notes, dynamic FAQ manager, and sandbox mode toggle.
Platform Dashboard Visuals
Technical Architecture Breakdown
React single-page application with modular dashboard layouts and React Portal global chat widget.
Node.js services running MySQL (Sequelize ORM) with transaction locking and Spintax parsing.
MySQL relational database with indexed schemas for leads, campaign steps, support tickets, and pricing limits.
Development Lifecycle & Steps
Discovery & Schema Design
Structured database schemas for multi-channel leads, Kanban stages, and support ticket threads.
Extension & WebSocket Heartbeat
Built Chrome extension synchronization layer communicating via local storage and API heartbeat.
Visual Drip Builder & Spintax Engine
Constructed drag-and-drop workflow canvas supporting condition branches and spintax formatting.
Admin Master Command Console
Engineered 360° resolution helpdesk, private staff notes, and dynamic FAQ knowledge manager.
AWS Deployment & Gateway Sandbox
Deployed on AWS EC2 behind Nginx with master toggle switch for Chargebee vs Sandbox testing.
Technical Obstacles & Solutions
Challenge: Social media rate limits and spam flags when sending automated outreach messages to scraped prospects.
Solution: Developed a Spintax message variation parser combined with customizable safety delay throttles, keeping account safety at 100%.
Challenge: Managing enterprise customer tickets without cluttering public user conversations with internal developer debugging logs.
Solution: Implemented dual-mode public/private ticket messaging, enabling engineers to post internal staff notes visible only to system admins.